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The latest rage in Hollywood is the new "Juicy Couture" velour loungewear. Read all about it, see the stars who wear it, and how to get it at a price that's right for you.
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| Britney Spears in her Juicy sweatpants in Bubblegum Pink. |
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| Jennifer Lopez in a fitted terry zip-up. Terry was hot in summer, but velour will be fall's fabric. |
Juicy Couture spills all over Hollywood
By Kelly Carter, USA TODAY
LOS ANGELES Glamour girls seeking a casual look still want couture, as in Juicy Couture.
Celebs can't seem to get enough of Juicy's comfy designs, especially the colorful hoodies. Fans of the form-fitting zip-up hooded jackets include Sarah Michelle Gellar, Gwyneth Paltrow, Cameron Diaz, Garcelle Beauvais-Nilon, Madonna, Britney Spears, Lara Flynn Boyle, Kirsten Dunst and Gwen Stefani.
Gellar recently wore one of her many hoodies to an In Style photo shoot.
"I even have one with a big ol' F on it, for Freddie," she says, referring to her fiancé, Freddie Prinze Jr. "Juicy would be embarrassed to know how many I have. Let's just say that when I get up at 5 in the morning to go to work, there's only one thing that I wear, and that is Juicy Couture."
Sharon Stone has a cashmere jacket that reads "Bronstein Rules" (as in hubby Phil Bronstein) across the back. Kate Beckinsale, like most hoodie buyers, wears the matching low-riding drawstring pants. When Vogue asked celebs what they plan to wear this summer, the Brit replied, "My Juicy Couture sweatsuit."
Nelly Furtado and Jennifer Lopez have worn them in videos. Lopez loves hers so much that her J. Lo clothing company knocked them off, as did Banana Republic.
"Because of celebrities' lifestyles, it's the perfect thing to wear between their trailer and filming," says Juicy co-owner Gela Taylor, who is married to John Taylor of Duran Duran. "It's the perfect downtime thing to wear."
Britney out and about in Hollywood in a jewel-blue Juicy outfit.
And it's never too early to start. The young daughters of celeb moms Reese Witherspoon, Kelly Ripa, Kate Winslet, Uma Thurman and Beckinsale already have mini-terry hoodies ($65), which hit stores six months ago.
Pamela Skaist-Levy and Taylor started the company as a T-shirt business in 1996, then expanded it to include jeans, skirts, dresses, shorts, pants, sweaters and accessories in a variety of fabrics, including corduroy and cashmere, the latest. They won't divulge what's behind the name, calling it a company secret. What's no secret is its popularity.
Madonna in customized Juicy Couture.
More than 25 colors, including several shades of pink, entice consumers. Skaist-Levy and Taylor call the colors "lickable, like candy." Stores such as Barneys, Saks, Neiman Marcus, Henri Bendel's, SCOOP, Fred Segal, Ron Herman and Lisa Klein have a hard time keeping them in stock.
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